We have many years of experience with major international and African Brands in the area of

Brand Strategy

• • Building and launching a new Brand via our tools of:
    1. Brand Purpose
    2. Brand Vision
    3. Brand Mission
    4. Brand Value Proposition.
  • Developing a unique Brand Storyline and Narrative
  • Rebanding
  • Brand Repositioning

Brand Activation Strategy

• Understanding the brief
• How Brand Essence leads to Activation strategy
• Immersion techniques and Tools
• Consumer Insights and Emotional triggers
• Connection Point Strategy
• Developing the ACTIVATION Big Idea
• Interfacing with Operations and Brand Ambassador training
• Developing the X factor to develop longer term Brand recall
• Monitoring & Measurement

Communications Strategy

• Defining Objectives
• Audience Audits
• Media Audits
• Messaging style and strategy
• Channel Strategy
• Comm Strat Implementation
• Measurement and Evaluation